As a market leader in spectrometers, Admesy is growing at a rapid speed - operating from the Netherlands on a global level. Chapters branded one of the most innovative Dutch tech brands in style - aligning their branding with their market position.
For years, we were Admesy’s committed communication partner. On a yearly basis, we created the communication campaigns and designed the exhibition stands that were built up in Asia and America, supplying Admesy with all communication tools. The company grew, the client base grew, and Admesy built a brand-new factory in Ittervoort, the Netherlands, with a state-of-the-art cleanroom. Admesy was regenerated, and our challenge was to regenerate their branding to match their success.
In the world of technology, everything is about specs - pages and pages of specs.
Rebelling against all rules of communication, in which we like to keep things short and sweet.
Strong and powerful. And as the only one in the industry, we communicated Admesy using minimal specs. We positioned Admesy authentically and against the norm in the industry. Because when you’re the best, your name speaks for you. Admesy - Dutch Brightest.
Claiming a position as market leader calls for a strong message that globally sends across your core business. Admesy spectrometers measure the colour specifications in lighting - that is their core business. Honouring the high quality of the technique with a quality message, we rebranded Admesy with the pay-off ‘measuring colour in a world of light’.
The hero in the rebranding of Admesy is a special holographic foil that catches the light and reflects a range of colours. This foil explains the operation of spectrometers in the first moment of contact. The brand feels dynamic, sharp, and futuristic.
We created exhibition stands for Admesy that were built up throughout the global market, from Asia to America. Creating high-quality exposure for a high-quality brand - including packaging, books, advertisements, signage, folders, and notebooks. Our team designed a premium website on which the brand experience comes to life.
