Laying the foundation of your brand?
Launching a new product?
Changing brand direction?
Let’s get your brand ready for the next chapter!
A brand is built on the people within the company — that’s who we work with. If you know who you are and how to express yourself, you will attract the right audience for your brand. If you put in the work to lay the strategic foundation for your brand together with us, you will instantly create carrying capacity within your company.
Our strategic method is a hands-on method with which we will have your entire company up and running and the brand strategy in place within two extensive sessions, followed by a presentation that is forward and to the point. Because every detail comes from within you, the results fit instantly. With the goals mapped out and the brand strategy in hand, you are ready for the next chapter.
Creating a brand that is fundamentally strong, with a solid strategy and an impactful concept is more than just a business endeavor — it is an art form, a narrative that extends beyond what you sell to why you do it. We believe in the power of stories, the essence of the company, and the values that resonate with customers. People don’t just buy products; they invest in the stories they believe in.
Understanding that people connect with people and resonate with stories, our focus transcends beyond the ‘what’ of your business to the ‘why’. We delve into the values your customers cherish, pouring these insights into a distinctive creative concept. Our goal is to strategically position your brand where your customers are, identifying untapped spaces in the market. Your brand becomes the answer to your ideal customer’s unspoken questions.
Our creative concept serves as the eloquent narrator of your brand story, translating your Unique Selling Propositions (USPs) and positioning into a compelling, marketable language. It goes beyond your visual strategy; it provides a creative backbone, supporting your brand in its journey to captivate hearts and minds.
In the intricate tapestry of business, the significance of your identity has never been more pronounced. It's not just about knowing who you are; it's about radiating that essence through every visual facet of your brand. Picture it as a symphony where brand colors, logos, photography styles, fonts, and graphic elements harmonise to compose a unique brand experience.
In a world saturated with visual stimuli, a well-defined brand becomes a beacon, a recognisable entity that speaks volumes without uttering a word. Let your brand be more than a presence; let it be an experience — one that is felt, seen, and remembered long after the interaction concludes.
In our brand package we offer a full coverage of Chapters 1 to 6.
The critical call is a complementary call in which we discuss your current situation. From here on we will work out a plan for the upcoming sessions. Following The Chapters Code, we examine, analyse, and transform your brand into a success story.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.
This is where we meet and discuss your company and the brand you desire to become. This is the start of your brand story.
Chapter 3 entails the second 4-hour strategic session, in which we determine your position in the market, your mission, vision, purpose, archetype and future goals. After this strategic session, we work out the second part of your company profile.
Chapter 2 entails an extensive 4-hour strategic session, in which you will gain insight in your company values and a blueprint of your company. This session is just the start. After the strategic session we work out the first part of your company profile, which is presented to you in the next session.
In Chapter 5, we create your brand concept from
a-z, from the creative positioning to the tone of voice to the pay-off.
In Chapter 4 we present you with your company profile, in which we process all the findings from the strategic sessions into a clear whole. A short and powerful strategy that you can start using right away to steer your brand in the right direction.
In Chapter 6, we determine the visual core identity, in which we present you with your company branding. An all-encompassing branding with all the ingredients to visually shape your brand.
STRATEGY
Complete brand strategy with business analysis | product and service analysis | business blueprint | strategic objectives | market analysis | opportunity analysis | stakeholders | image | company values | USPs | business archetype | purpose | mission | vision | ideal customer | positioning | customer journey | customer | company story | priority analysis
CONCEPT
brand analysis with competition analysis | brand (brain) position | detailed positioning | brand angle | tone of voice | pay-off | brand concept
IDENTITY
art direction | brand mood | logo | sub logo | icon | color palette | fonts | patterns | graphic elements | full brand presentation including mock-ups
Investment: strategy* + concept + identity € 13.995 excl. 21% VAT
investment without package deal: € 15.985 excl. 21% VAT
* based on strategic sessions up to 4 persons
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
