Discover The Chapters Code — a 10-step method that guarantees to help you create your success story.
We translated our method into a collection of striking packages, which come in both full and light versions.
The light packages are created for freelancers and sole proprietorships. The full packages are the way to go for brands, small businesses, start-ups, and scale-ups.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.Investment: € 1.360
Chapter 2 entails an extensive 4-hour strategic session, in which you will gain insight in your company values and a blueprint of your company. This session is just the start. After the strategic session we work out the first part of your company profile, which is presented to you in the next session.
Deliverables: business analysis, product and service analysis, company blueprint, strategic objectives, market analysis, opportunity analysis, stakeholders, image, company values
Investment: € 2.890
Chapter 3 entails the second 4-hour strategic session, in which we determine your position in the market, your mission, vision, purpose, archetype and futuregoals. After this strategic session, we work out the second part of your company profile.
Deliverables: USPs, business archetype, purpose, mission, vision, ideal customer, positioning, customer journey, customer, company story, priority analysis
Investment: € 2.3850
In Chapter 4 we present you with your company profile, in which we process all the findings from the strategic sessions into a clear whole. A short and powerful strategy that you can start using right away to steer your brand in the right direction.
Deliverables: complete brand strategy
Investment: € 1.360
Investment light package Chapters 1-4: € 3.995
In Chapter 5, we create the concept for your brand from a-z, from the creative positioning to the tone of voice to the pay-off.
Deliverables:brand analysis with competition analysis, brand (brain) position, detailed positioning, brand angle, tone of voice, pay-off, brand concept
Investment:€ 3.995
In Chapter 6, we determine the visual core identity, in which we present you with your company branding. An all-encompassing branding with all the ingredients to visually shape your brand.
Deliverables: art direction, brandmood, logo, sub logo, icon,color palette, fonts,patterns, graphic elements,photography style delivered in afull brand presentationincluding brand mock-ups
Investment: € 3.995
Light package: € 2.895
With a set wish list of communication tools and a set budget, we create everything you need to (re)launch your brand in Chapter 7. This entails everything you need for your online & offline communication.
Deliverables: social media templates, stationary, website, webshop, posters, business cards, etc.
Investment: to be determined
In Chapter 8, we complete the strategic and creative process and take the results from our creative process into production.
Deliverables: Print work, bespoke interior realisations, exhibitions, packaging, etc.
Investment: to be determined
In Chapter 9, we give you the confidence to set off your new or renewed brand (or service / product) like a firecracker. In this chapter we activate your brand through a launch campaign and/or brand activation. To reach your target group, we roll out a campaign and promote your brand through the channels and activations that appeal to your target group, guaranteeing that your brand is received.
Deliverables: campaigns, events, brand activation, etc.
Investment: to be determined
In Chapter 10, we determine the course for the future. It’s always a good idea to keep working on your brandstrategy and keep your branding on track. Where needed, we schedule monthly, quarterly,
bi-annually, or yearly sessions to keep fueling the fire of your brand.
Deliverables: strategic brand insights
Investment:
monthly call € 195
Quarterly call € 295
Bi-annual call € 395
Annual call € 495
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
