Laying the foundation of your brand?
Growing from start up to scale up?
Going through a merger process?
Let’s get your brand ready for the next chapter!
A brand is built on the people within the company — that’s who we work with. If you know who you are and how to express yourself, you will attract the right audience for your brand. If you put in the work to lay the strategic foundation for your brand together with us, you will instantly create carrying capacity within your company.
Our strategic method is a hands-on method with which we will have your entire company up and running and the brand strategy in place within two extensive sessions, followed by a presentation that is forward and to the point. Because every detail comes from within you, the results fit instantly. With the goals mapped out and the brand strategy in hand, you are ready for the next chapter.
In our strategy package we offer a full coverage of Chapters 1 to 4.
The critical call is a complementary call in which we discuss your current situation.
From here on we will work out a plan for the upcoming sessions. Following The Chapters Code, we examine, analyse, and transform your brand into a success story.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.
This is where we meet and discuss your company and the brand you desire to become. This is the start of your brand story.
Chapter 3 entails the second 4-hour strategic session, in which we determine your position in the market, your mission, vision, purpose, archetype and future goals. After this strategic session, we work out the second part of your company profile.
Chapter 2 entails an extensive 4-hour strategic session, in which you will gain insight in your company values and a blueprint of your company. This session is just the start. After the strategic session we work out the first part of your company profile, which is presented to you in the next session.
In Chapter 4 we present you with your company profile, in which we process all the findings from the strategic sessions into a clear whole. A short and powerful strategy that you can start using right away to steer your brand in the right direction.
STRATEGY
Complete brand strategy with business analysis | product and service analysis | business blueprint | strategic objectives | market analysis | opportunity analysis | stakeholders | image | company values | USPs | business archetype | purpose | mission | vision | ideal customer | positioning | customer journey | customer | company story | priority analysis
We offer our strategy package based on company and group size, as strategic sessions and presentations are more extensive and complex for larger groups.
Investment: one to four persons € 7.995 excl. 21% VAT
Additional costs: five to eight persons €995 excl. 21% VAT | nine to twelve persons € 1.990 excl. 21% VAT
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
