Creating a brand that is fundamentally strong, with a solid strategy and an impactfulconcept is more than just a business endeavor — it is an art form, a narrative that extends beyond what you sell to why you do it. We believe in the power of stories, the essence of the company, and the values that resonate with customers. People don’t just buy products; they invest in the stories they believe in.
Let’s get your brand ready for the next chapter!
Understanding that people connect with people and resonate with stories, our focus transcends beyond the ‘what’ of your business to the ‘why’. We delve into the values your customers cherish, pouring these insights into a distinctive creative concept. Our goal is to strategically position your brand where your customers are, identifying untapped spaces in the market. Your brand becomes the answer to your ideal customer’s unspoken questions.
Our creative concept serves as the eloquent narrator of your brand story, translating your Unique Selling Propositions (USPs) and positioning into a compelling, marketable language. It goes beyond your visual strategy; it provides a creative backbone, supporting your brand in its journey to captivate hearts and minds.We provide the creative foundation for all marketing and communication of your brand.
In our concept package we offer a full coverage of Chapters 1 and 5.
The critical call is a complementary call in which we discuss your current situation. Following The Chapters Code, we examine, analyse, and transform your brand into a success story.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.
This is where we meet and discuss your company and the brand you desire to become. This is the start of your brand story.
In Chapter 5, we create your brand concept from a-z, from the creative positioning to the tone of voice to the pay-off.
CONCEPT
Brand analysis with competition analysis | brand (brain) position | detailed positioning | brand angle | tone of voice | pay-off | brand concept
Investment: €3.995 excl. 21% VAT
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
