The light version of our strategy & identity package is created for all you freelancers and sole proprietorships looking to strategically set up your brand direction and professionally visualise your (personal) brand.
A brand is built on the person behind the brand — that’s who we work with.
If you know who you are and how to express yourself, you will attract the right audience for your brand. If you put in the work to lay the strategic foundation for your brand together with us, you will instantly create carrying capacity for you brand.
Our strategic method is a hands-on method with which we will have the brand strategy in place within two extensive sessions, followed by a presentation that is forward and to the point. Because every detail comes from within you, the results fit instantly. With the goals mapped out and the brand strategy in hand, you are ready for the next chapter.
In the intricate tapestry of business, the significance of your identity has never been more pronounced. It's not just about knowing who you are; it's about radiating that essence through every visual facet of your brand. Picture it as a symphony where brand colors, logos, photography styles, fonts, and graphic elements harmonise to compose a unique brand experience.
Together, we embark on a journey into the heart of your (personal) brand. We invite you to share your brand story with utmost clarity, offering insights into your strategic aspirations. Our process is rooted in understanding your brand at its core because it's only when we truly grasp your brand's identity and future trajectory that we can sculpt a visual representation that resonates.
Our commitment extends beyond delivering designs. We present your brand through a comprehensive brand presentation that encapsulates all visual facets. From colors that evoke emotions to shapes that convey messages, and typography that adds a unique voice to your brand — every element is carefully curated to tell your story.
Upon the completion of our collaboration, you will receive a client folder equipped with access to all graphic expressions. This folder serves as a toolkit for you, empowering you to seamlessly integrate your brand into every facet of your communication.
With Chapters by your side, your core identity will be an immersive experience, a visual journey that not only aligns with your brand, but becomes an integral part of your brand's narrative for your audience. Let's embark on this visual adventure and bring your brand to life in ways that captivate and resonate — let’s set your brand on fire.
In our strategy & identity light package we offer a light coverage of Chapter 1 to 4 and Chapter 6. The critical call is a complementary call in which we discuss your current situation. From here on we will work out a plan for the upcoming strategic sessions and shape the identity of your (personal) brand.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.
This is where we meet and discuss your company and the brand you desire to become. This is the start of your brand story.
Chapter 3 entails the second 4-hour strategic session, in which we determine your position in the market, your mission, vision, purpose, archetype and future goals. After this strategic session, we work out the second part of your company profile.
Chapter 2 entails an extensive 4-hour strategic session, in which you will gain insight in your company values and a blueprint of your company. This session is just the start. After the strategic session we work out the first part of your company profile, which is presented to you in the next session.
In Chapter 6, we determine the visual core identity, in which we present you with your company branding. An all-encompassing branding with all the ingredients to visually shape your brand.
In Chapter 4 we present you with your company profile, in which we process all the findings from the strategic sessions into a clear whole. A short and powerful strategy that you can start using right away to steer your brand in the right direction.
STRATEGY
Light brand strategy with business analysis | business blueprint | objectives | opportunities mapped | image | USPs | purpose | mission | vision | ideal customer | positioning | customer journey | customer
IDENTITY
art direction | brand mood | logo |ub logo | icon | color palette | fonts | patterns | graphic elements | photography style delivered in a full brand presentationincluding brand mock-ups
Investment: strategy + identity € 5.995 excl. 21% VAT
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
