Creating a brand that is fundamentally strong, with a solid strategy and an impactful concept is more than just a business endeavor — it is an art form, a narrative that extends beyond what you sell to why you do it. We believe in the power of stories, the essence of the company, and the values that resonate with customers. People don’t just buy products; they invest in the stories they believe in.
Understanding that people connect with people and resonate with stories, our focus transcends beyond the ‘what’ of your business to the ‘why’. We delve into the values your customers cherish, pouring these insights into a distinctive creative concept. Our goal is to strategically position your brand where your customers are, identifying untapped spaces in the market. Your brand becomes the answer to your ideal customer’s unspoken questions.
Our creative concept serves as the eloquent narrator of your brand story, translating your Unique Selling Propositions (USPs) and positioning into a compelling, marketable language. It goes beyond your visual strategy; it provides a creative backbone, supporting your brand in its journey to captivate hearts and minds.
In the intricate tapestry of business, the significance of your identity has never been more pronounced. It's not just about knowing who you are; it's about radiating that essence through every visual facet of your brand. Picture it as a symphony where brand colors, logos, photography styles, fonts, and graphic elements harmonise to compose a unique brand experience.
Together, we embark on a journey into the heart of your brand. We invite you to share your brand story with utmost clarity, offering insights into your strategic aspirations. Our process is rooted in understanding your brand at its core because it's only when we truly grasp your brand's identity and future trajectory that we can sculpt a visual representation that resonates. This isn't just about creating visuals; it's about translating your brand's essence into a language that speaks not only to you but, more importantly, to your target audience.
Our commitment extends beyond delivering designs. We present your brand through a comprehensive brand presentation that encapsulates all visual facets. From colors that evoke emotions to shapes that convey messages, and typography that adds a unique voice to your brand — every element is carefully curated to tell your story.
Upon the completion of our collaboration, you will receive a client folder equipped with access to all graphic expressions. This folder serves as a toolkit for you, empowering you to seamlessly integrate your brand into every facet of your communication.
With Chapters by your side, your core identity will be an immersive experience, a visual journey that not only aligns with your brand, but becomes an integral part of your brand's narrative for your audience. Let's embark on this visual adventure and bring your brand to life in ways that captivate and resonate — let’s set your brand on fire.
In our concept & identity package we offer a full coverage of Chapters 1, 5 and 6.
The critical call is a complementary call in which we discuss your current situation. Following The Chapters Code, we examine, analyse, and transform your brand into a success story.
In the first Chapter, we do our desk research. We dive into your company and analyse everything there is to know about your brand and the market.
This is where we meet and discuss your company and the brand you desire to become. This is the start of your brand story.
In Chapter 6, we determine the visual core identity, in which we present you with your company branding. An all-encompassing branding with all the ingredients to visually shape your brand.
In Chapter 5, we create your brand concept from
a-z, from the creative positioning to the tone of voice to the pay-off.
CONCEPT
Brand analysis with competition analysis | brand (brain) position | detailed positioning | brand angle | tone of voice | pay-off | brand concept
IDENTITY
Art direction | brand mood | logo | sub logo | icon | color palette | fonts | patterns | graphic elements | photography | style delivered in a full brand presentation including brand mock-ups
Investment: € 7495 excl. 21% VAT
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
