A collective of healthcare professionals, focussing solely on women, has joined forces to let women flourish
in one safe space – with much room for growth.
For this collective, Chapters created the brand ‘Bloom’.
_Chris_Abatzis_5329.jpg)
By focusing solely on women, the healthcare collective needed a very feminine and approachable branding. A branding that would unite all of their professions, which are brought together under one roof. A branding that would speak to women in a way a friend would. The professionals wanted to portray themselves as a collective of female friends who are there for each other – preparing for the future together.
Bloom is not just a location that houses healthcare professionals for women. They each have their own expertise and contribute to women’s health in their own way. Together, they form a collective. In our strategy, we have advised all parties involved to present themselves together under one brand, as a collective under one roof. As a brand that feels like a friend.Bloom is positioned as an inclusive brand, a professional friend who is there to help women of all ages from menstruation to menopause.
If the goal of the collective is to let women flourish, we named the brand Bloom.
Strength is a key word in the concept of Bloom, as the collective brings together all of their strengths, to help women stand in their own strength.
The pay-off designed for Bloom translates to “the woman in all her strength”.
The concept of Bloom is translated in a very soft, feminine, and personal branding.
Feminine shapes, colours, and fonts empower the female aspect of this brand., emphasising on the contrast of a woman’s strength and the softness of her body.
A logo in small letters symbolises softness, kindness, and trustworthiness.
The icon we created is the letter b placed in a flower symbol, which symbolises a mark for the brand.
A pattern of women in all shapes of the female body emphasises that Bloom is for everybody.
Building a brand is best done with visuals - lots of visuals. Put yourself out there. Be everywhere. For Bloom, Chapters created the branding, including the e-mail footer, a sidewalk sign, business cards, door hangers, tote bags, social media templates, notebooks, and stationary.
Bloom is blooming, and it is a booming business!
