The Holistic Therapist is confronting and bold, yet warm and understanding. A bold business deserves a bold branding – clearly stating what The Holistic Therapist is all about.
The Holistic Therapist is created, branded, and positioned by Chapters.
Therapy is hot. There is no shortage of work in the field.
Our client, a therapist combining regular therapy, psychedelic therapy, and breathwork, wanted to attract the right kind of clients – clients that suit the woman behind the brand.
Chapters created ‘The Holistic Therapist’, branding the woman behind the name – with a name that says it all. Our advice was to create a very personal, bold, and honest branding – a reflection of the therapist. A branding that would speak to the mind, body, and soul.
And did this brand speak! The more The Holistic Therapist expressed herself authentically, the more suitable clients she attracted – reaching a client stop within the first months of opening her practice.
The Holistic Therapist has a no-nonsense approach and is warm and inviting at the same time.
The brand concept created by Chapters is ‘get your shit together’.
The sessions of The Holistic Therapist focus on putting in the work. On getting your shit together quickly, with intensive sessions that don’t drag on for years, but are designed to be short and sweet.
This is not how a regular therapist would communicate, but this is how you create segmentation and attract the right clients for your business.
The contrast of the therapist’s approach is visualised in the branding; the communication is clear and honest – and the deep, rich tonal palette radiates a warm personality and professionality. Three bold accent colours are added to a secondary colour palette, so The Holistic Therapist can deviate from the branding.
Chapters created a pattern in blocks and emojis for The Holistic Therapist.
They symbolise that a person can never be completely fine or not fine.
The emojis can be looked at in two ways; they can be cheerful, or they can be sad.
With the works of The Holistic Therapist, your outlook on these emojis change.
To create the branding, we looked at the future goals of The Holistic Therapist, which is to create her own style of therapy and to create workbooks and online workshops. The goal is not to grow the practice, but to grow as a therapist. By advising to share valuable content on social media - from books and knowledge to home exercises - The Holistic Therapist can claim an expert position in her field.
