Hartog & van Rossum, two freelance confidants for small to medium sized corporations, became the boutique agency Hartog & van Rossum, thanks to a premium branding that visualises their value.
Coming from the corporate world of banking, the two women behind Hartog & van Rossum found that the corporate world often lacks warmth and femininity, which both create trust.
For Hartog & van Rossum, we designed a branding that appeals to corporations, and simultaneously radiates a trustworthy and warm feeling towards employees.
A confidant agency is a fairly new concept on the market – however, it is a necessity in the corporate world. We advised Hartog & van Rossum to claim an expert position on social media to provide their audience with information, tips & tricks. One of their future goals is to give lectures within their field of expertise. Claiming an expert position on social media helps Hartog & van Rossum work towards this goal.
In our concept, we looked at the two women who have started the agency Hartog & van Rossum. We translated their wish to stand out from their competitors into a branding for a boutique agency. A niche, high-end brand that promises commitment, reliability & integrity.
Colours that are considered warm and trusting create the colour palette for this high-end brand – dark reds and deep purples are combined with warm orange accents.
Two words that translate exactly what the two women behind Hartog & van Rossum stand for are trust & integrity - which we translated into the pay-off: for trust and integrity.
A stately logo that fits the industry speaks to company directors. The logo is placed in a tonal palette of deep purples and dark reds that radiate warmth, trust & femininity.
All branding and visual assets are designed by Chapters - from the logo and the website to the social media templates and the print work, including the burgundy envelopes that will immediately draw attention on your desk.
