Kasteel Hoensbroek is acclaimed the most beautiful historic castle of the Netherlands. Chapters has proudly been the communication partner since 2015 and created the brand identity of this iconic monument that is open to the public.
Innovative creative concepts, constant brand exposure, weekly communication, and a clear contemporary DNA make this castle a destination for all ages and a historic landmark within the region.
The castle has been an icon for years, but not an innovative concept. On a daily basis the castle attracts visitors from within the region, but it’s not a tourist destination that attracts a crowd from afar. Chapters examined every corner of the castle and became the breath of fresh air blowing through its windy chambers - repositioning and rebranding Kasteel Hoensbroek with a new strategy, a target audience analyses, a marketing plan and a commitment to becoming the official communication partner of the castle.
How do you make a stately building interesting for regional visitors and tourists, time and time again? We have strategically set up quarterly communication campaigns for Kasteel Hoensbroek, with special events and creative concepts within the castle walls.
A suitable program for every age, scavenger hunts, games, historical tours, exhibitions, and various activities have awarded Kasteel Hoensbroek with ‘ANWB’s day out of the year’, ‘the most beautiful castle of the Netherlands’, ‘the museum of the year’ and the most ‘kids proof museum’ - proving that innovation is essential to remain relevant.
Hoensbroek Castle is always moving. That also applies to its brand identity. With a dynamic design language that always starts from the lines of the logo. We let them move and flow into each other. From sharp to curved. From corner to corner. Experience to experience.
The H of Hoensbroek in the logo contains a castle drawbridge. The icon is a shield with the custom H. We make history contemporary by making it accessible to a contemporary audience through the cheerful colors and bold graphic style.
Chapters is Kasteel Hoensbroek’s communication partner as well as their exhibition partner. With thousands of products and visual assets claimed to our name, we are responsible for the entire marketing communication strategy, branding and production of everything and anything in and around the castle since 2015.
