Studio Sif designs stylish and comfortable luxury products for dogs.A functional product that is made so aesthetically chic, it deserves a stylish branding — designed and executed by Chapters.
Studio Sif makes luxury products for dogs from high-quality interior fabrics entirely by hand. What started as a hobby grew into a high-quality brand, which requires a high-quality branding and website. With an international reach in mind, we came up with original, international product names, a modern, playful logo and a corporate identity that matches a premium brand.
In our strategy for Studio Sif, we have given the brand a high-quality positioning, in line with the premium quality of the products. With the tagline 'the 'it' bag for dogs' we make the statement that this product is comparable to a designer handbag. This immediately sets the tone for the brand; this brand offers high-quality, artisanal products.
We created a quality mark for this premium brand that emphasizes what Studio Sif stands for. Studio Sif products are: Sustainable, Carriable, Fashionable, Washable, Loveable.
To reach Studio Sif's ideal customer, we have created and illustrated characters of types of dogs and their owners with whom the audience can identify.
The colour palette for Studio Sif contains soft, friendly colours inspired by modern interior tones ranging from nude to emerald, ensuring Studio Sif appeals to a broad target audience.
When designing the logo, we illustrated a dog's head in the S of Sif, which emphasizes the playfulness of the brand. This tagline 'the 'it' bag for dogs' is reflected in the pattern to give it more carrying capacity. The result? A premium branding with a playful character.
