Chapters transformed the bookkeeping agency formally known as Profit Plus into Marqt - making the founder the face of the agency and allowing the agency to grow - not in numbers, but in credit and in credibility. A unique market position for Marqt was established by Chapters.
Mark, the owner of a bookkeeping agency, expressed a desire to grow his business. The aim being not to expand his business with new employees, but to create more flow within the agency - allowing Mark to excel at his expertise. The quality of the branding and communication of Profit Plus needed to be put on the same level as the quality of Mark and his agency.
Chapters’ strategic approach to rebranding the agency, was to look closely at the face behind the brand. By interviewing Mark’s partner, colleagues, and clients, we have analysed the opportunities for the agency. Founder Mark offers a very personal approach to his area of expertise. Clients get offered much more than numbers only. To many, Mark takes on the role of their financial business adviser. Mark leaves his mark on a company. Our research shows that clients prefer to speak to Mark about their finances and Mark prefers to take on an advising role, instead of doing all the paperwork.
The solution? Mark takes on the role of business advisor and his colleagues work the numbers - allowing for the business to grow. Not in expansion, but in quality, image, and workflow.
Mark is known to go the extra mile for his clients, and that he leaves his mark on a company with his expert advice. The name Profit Plus says little about the people behind the company. This is a company that needs a face. Mark is the face of the company. Mark’s name, in combination with leaving a mark, marking your work, working the market, has made way for the new name of the bookkeeping agency - Marqt.
With the pay-off that is simple and true: ‘always going the extra mile’
To keep Marqt’s bookkeeping personal, and to elevate the brand, Marqt is sending out
a birthday card to all clients.
Mark’s USP is that he knows how to translate his work clearly to his clients. Even clients that are not into numbers admit that Mark adds colour to their administration.
This is why we have chosen to give Marqt a colourful branding - moving away from the mundane use of colours in accountancy and letting Marqt leave its mark in the industry.
Blue is considered a trustworthy colour. We have combined a deep blue with a more cheerful colour palette of coral, cobalt, and mint green to add a distinctive quality to Marqt’s branding within their field. The M in the logo is a fluid shape, emphasising on the fluidity and fluctuation of numbers.
Where many focus on attracting new clients, Marqt reverses the focus. Because the origin of first-class service starts at the source ¾ supporting the existing client base.
Graphic elements, communicative tools, and marketing tools for Marqt are all designed and produced by chapters, including a celebratory flyer with a Marqt marker that was sent out to Marqt’s entire client list for the brand activation of the rebranding of Marqt.
